Your website, finally explained.
Oak Insight is a dashboard we build by hand for your business. Every page’s stats, Google, visitors, local maps and reviews in one place, with a plain-English plan every month.
£99 + VAT a month · free while we’re your SEO service
Overview
October 2026, compared with the month before
Sources: visitor analytics and Google Search Console. Website visits come from analytics, search results from Google.
Visitors are up 8.4% on last month and Google clicks hit a 12-month high. Most of the growth came from your Sports massage page, which now sits at position 10.9. Your sports injury physio page is shown a lot but rarely clicked, so that's our first job next month.
Explore your numbers
Hover to read a month. Click a point to jump the whole dashboard to that month.
Google reviews and your Google profile
Room to grow
We have spotted pages that could win around 503 more clicks a month from Google.
- /blog/sciatica-what-helps+78 clicks
- /physio-sevenoaks+58 clicks
- /physio-tonbridge+57 clicks
A rough estimate based on where these pages show up now, not a promise.
Pages in Google
- /blog/plantar-fasciitis-exercises
- /blog/hamstring-strain-recovery
What we worked on in Oct
- Rewrote the title and description on the Sports injury page
- Added a short FAQ to the Maidstone page
- Built six local links to the clinic
and 4 more pieces of work
Where visitors came from
- Organic search51%
- Direct24%
- Social9%
- Referral8%
Top pages
- /physio-maidstone13220%
- Home page12820%
- /services/back-pain-treatment9415%
- /physio-sevenoaks7011%
- /blog/sciatica-what-helps609%
- /services/sports-injury-physio558%
- /physio-tonbridge558%
- /services/neck-and-shoulder-pain548%
Top traffic sources
- Organic search72150%
- Direct34123%
- Social1279%
- Referral1178%
- Email685%
- Paid564%
- Other252%
Most clicked from Google
- /physio-maidstone8121%
- Home page6517%
- /services/back-pain-treatment5915%
- /physio-sevenoaks4211%
- /services/sports-injury-physio369%
- /physio-tonbridge359%
- /blog/sciatica-what-helps359%
- /services/sports-massage287%
Example figures for a made-up clinic. Your own dashboard shows your own numbers.
Not just a dashboard
We don’t hand you a login and walk away.
Most reporting tools give you charts and leave you to work it out. Oak Insight is a service: we build it around your business, read it for you, and tell you what needs working on.
Built by hand for you
We connect your tools, sort your pages into services, locations and blog posts, and set up what counts as an enquiry. Nothing is left as a half-empty template.
Explained, not just displayed
Every figure comes with what it means. Each month’s summary is written from your real numbers and checked by a person before you see it.
Ends with a to-do list
Not just numbers. A short list of what to work on next, with a rough idea of what each job could win.
The part most tools miss
Every page of your website, on its own report card.
Most reporting stops at site-wide totals. Oak Insight goes page by page, so you can see which pages are pulling their weight and which need help. Try it below. Switch between four example pages.
- Clicks from Google, how often it’s shown, and where it ranks
- The actual searches that brought people to that page
- Visitors and pageviews for the page itself
- A read of the page itself: title, description, headings and checks
- A plain-English note on what to do about it
Physio in Maidstone
elmwoodphysio.example/physio-maidstoneWhat stands out
- It is on the first page of Google, at position 4.1.
What people searched for
| Search | Clicks | Seen | Click rate |
|---|---|---|---|
| physio maidstone | 25 | 427 | 5.9% |
| physiotherapist maidstone | 19 | 215 | 8.8% |
| physiotherapy maidstone | 11 | 190 | 5.8% |
| sports physio maidstone | 8 | 143 | 5.6% |
| private physio maidstone | 7 | 116 | 6.0% |
From Google Search Console for October 2026. Google leaves out rare searches, so these won't add up to the page's full total.
This page brought in 81 clicks from Google in October 2026, down 4% on the month before, and usually appears around position 4.1.
It is on page one but below the top three, so small improvements here can win real extra clicks.
- Add two or three recent client questions as an FAQ
- Link to it from related blog posts
- Keep the opening section short and specific
Written from your figures and checked by us before you see it.
Over time
On the page
Read from the live page 2 days ago.
- Main heading
- Physio in Maidstone
- Subheadings
- 8
- Words
- 983
- Links to your pages
- 8
- Links to other sites
- 1
- Images
- 4 (2 without descriptions)
- ✓Page title43 characters
- ✓Meta description98 characters
- ✓Main heading (H1)One main heading found
- ✓Allowed in GoogleNothing is blocking Google from listing this page
- ✓Canonical addressPoints to itself, as it should
- ✓Amount of content983 words
- !Image descriptions2 of 4 images have no description
- ✓Links to other pages8 links to your own pages
- ✓Structured dataService, FAQPage
What’s inside
Every menu item is in the demo. Go and click them.
No screenshots, no mock-ups. The dashboard at the top of this page is a working copy, on made-up figures for a made-up clinic.
Search insights, Rankings and AI visibility are shared reports we set up for you where they suit your business, shown right inside your dashboard.
Set up by hand
Built around your business, not a template.
We connect your tools
Google Search Console, your Google Business Profile, reviews and visitor analytics.
We sort your pages
Services, locations, blog posts and the rest, so each group is easy to read.
We set what counts
What an enquiry means for you: a call, a form, a booking.
We write it up
Every month, in plain English, with what to do next.
Pricing
Priced low on purpose.
A hand-built service with a person behind it, for less than you’d expect.
On its own
£99+ VAT a month
Set up for you, a dashboard built around your site, and a monthly report with what to work on next.
With our SEO service
Free
Included for as long as we’re your SEO service. Our SEO starts from £300 + VAT a month.
Questions
The quick answers.
What exactly is Oak Insight?
It’s a custom reporting service for your website. We connect your website, Google and local data, set everything up by hand for your business, and turn it into one clear picture with a plain-English plan of what to work on next. It isn’t a do-it-yourself tool that we hand over and walk away from.
Do I have to log in and work it all out myself?
No. You can sign in whenever you like (we email you a secure sign-in link, so there’s no password to remember), but the point is that we do the reading for you. Each month you get a written summary and a short list of what to work on next.
Where does the data come from?
From Google Search Console (how you show up in Google), your Google Business Profile and Google reviews, and privacy-friendly visitor analytics on your website. Where it’s useful we also add ranking reports and local map grids.
Who can see my data?
Only you and the Oak Cassidy team. Every client has their own separate dashboard and can only ever see their own website.
Want to see what your own dashboard would look like?
Tell us about your website and we’ll show you what Oak Insight would pull together for your business.
£99 + VAT a month · free while we’re your SEO service